With over 13 years of experience in curating captivating omni-channel brand experiences, Shaina is eager to assist clients at Tip the Scales Design with their custom web designs, social media integrations, maintenance and hosting, logo creations, unique content, SEO (search engine optimization), and reputation management. Through her successful customer-roles at The Chicago Tribune, Catalina Marketing, and The National Restaurant Association, she has gained insight into the significance of brand identity. Shaina believes that a brand’s posture and messaging represent the heart and soul of a business. Her mission is to breathe life into your brand’s voice through expertly crafted responsive web designs, SEO-optimized content, and innovative online strategies. She prioritizes communication, collaboration, and customer satisfaction, ensuring that your experience with Tip the Scales Design is genuinely enjoyable.
When Shaina isn’t busy helping businesses elevate their branding, you can find her on the soccer field or participating in cooking competitions. Having played soccer since her youth and through her college years at Upper Iowa University, where she earned a Bachelor’s in Business and Marketing, she still plays in adult leagues a few nights each week. Additionally, she enjoys experimenting with new recipes, boasting a collection of over four hundred unique creations. In her downtime, she loves spending time with her family and taking walks with her dog, aptly named “Pizza,” which happens to be her favorite food.