Jeff Poulsom brings more than two decades of consultative sales experience to his role as Digital Sales Executive at Tip the Scales Design. With 20 years in IT consulting sales and 7 years of eCommerce-specific experience, Jeff partners with businesses to help them drive real growth by generating more leads and turning digital opportunities into measurable results.

Throughout his career, Jeff has worked across a wide range of industries, consistently focusing on understanding each client’s unique business goals before recommending solutions. Known for his educational, no-pressure approach, he believes the best outcomes come from helping clients truly understand the “why” behind the strategy, not just the sale. His genuine desire to provide value, even when there’s nothing in it for him, has made him a trusted advisor to the businesses he serves.

Jeff earned a triple major in Marketing, International Business, and Distribution Management from Indiana University, a foundation that supports his well-rounded perspective on both strategy and execution. A longtime resident of Highland Park, Jeff has lived in the northern suburbs his entire life. Outside of work, you’ll find him cheering on his kids at sporting events, squeezing in a game of basketball while his knees still cooperate, or dominating the pickleball court. He loves traveling with his family and is a proud, long-standing member of the clean plate club.